• Belinda

What is Fashion Revolution Week and how can you get involved?

On the 24th of April 2013, the Rana Plaza building containing thousands of garment workers in Bangladesh collapsed leaving 1,138 dead and 2,500 injured. The workers had been working for retail brands such as Benetton, Bon Marche, El Corte Ingles, Mango, Matalan, Primark and Texman. It was the fourth largest industrial disaster in history and sadly a disaster which was not without warning. Only the day before the disaster, large structural cracks had been discovered in the building and the shops and bank on the ground floors immediately closed. However, warnings to avoid using the building were ignored by the garment factory owners on the upper floors, who perhaps feeling under pressure to meet mounting deadlines for the big fashion retailers ordered the garment workers into work.

This horrifying tragedy led to the launch of Fashion Revolution, a global movement which seeks to unite people and organisations to radically change the way our clothing is sourced, produced and consumed, putting the health and safety of workers within the fashion industry first.

Fashion Revolution launched Fashion Revolution Day which then became Fashion Revolution Week to commemorate the lives of those lost in Rana Plaza. Throughout the week fashion makers, farmers, producers, factory workers, mill dyers and citizens will be taking part in a variety of campaigns to demand greater transparency in the fashion supply chain.

This year, Fashion Revolution are suggesting a range of ways you can get involved in the campaign. I've listed some of their suggestions below.

Ways to get involved in Fashion Revolution Week 2019 (22nd-28th April)

  • Print a Poster from the Fashion Revolution Website and post a selfie with your poster asking and tagging your favourite brands #Whomademyclothes?

  • Try a #haulternative challenge — shopping second hand, swapping with a friend, renting clothes or DIY customisation.

  • Share your fashion Love Story — fall back in love with the clothes you already own and write a story about an item of clothing you absolutely love.

  • Write a postcard to a policymaker — ask them what they are doing to help create a more transparent fashion industry.

  • Write a letter to a brand and ask #Whomademyclothes — share the letter on social media and tag the brand.

If you are an influencer, brand, retailer, student, producer or educator there are a number of other ways you can get involved during Fashion Revolution Week. You can find all the details and resources on their website.